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Basic keyword research is the foundation for establishing the groundwork for writing tight, relevant, content-rich and keyword-heavy blog posts.
Writing and developing posts with keyword relevancy can be done with basic keyword research and also increases your chances at higher traffic towards the blog.
Google offers tools that you can use to maximize your keyword usage and build relevant blog posts. You can access this tool at https://adwords.google.com/select/KeywordToolExternal
Content and keywords within a blog post are ranked by Google according to relevancy and accuracy. This is why it is critical to pay attention to the use of keywords, their appearance, order, flow and relevancy to the subject matter.
Google ranks these subjective criteria and scores these factors on certain elements of factors which include:
- The accuracy and the relevancy of the keyword usage that you utilize when it is compared against the overall website’s content and compilation.
- The keyword frequency and their appearance within the blog posts and pages.
- Keyword concentration found within the blog.
- The proximity of the keywords appearance in relativity to each other throughout the content.
- Keyword placement and control.
To ensure maximum exposure within the search engines, you will want to employ a utilization of a list of primary keywords and keyword phrases that relate to the subject matter of your blog.
Be careful against saturating your blog posts with keywords that are irrelevant or don’t tie in to the blog’s topic.
If you integrate keywords that have no real relevancy in your blog posts, you will likely end up frustrating your readers and inviting them to click away from your blog. This is not good for traffic.
Therefore, it is better to have targeted keywords that are more focused and narrowed on your subject matter and ones that readers will find relevant.
Search engines place more significance on keyword phrases that appear within the first few lines of a blog page or blog post, therefore, it is essential to structure your categories and content that are geared towards being found via your words and phrases.
About the Author:
Stephanie Fish, owner of Buckeye V.A. provides online marketing & publicity services for self published authors. VisitStephanie’s blog for updates, tips and other business goodies.
